JJ O’Brien

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VP, PAX Era

Biography

J.J. O’Brien is the Vice President and General Manager of PAX Labs’ Era division. In the 18 months since Era’s launch, O’Brien has taken Era from two co-branded products in only two states to one with more than 400 SKUs across 30 co-brands in nine states. His expertise includes growing a national brand footprint, the relevance and future of the vaporization category, and the critical role technology plays as the cannabis industry continues its growth trajectory. Previously, O’Brien was a founding member of Capital One Labs, owning market development of Capital One’s API Platform. He began his career in management consulting and private equity investing in Boston, Sydney and London. O’Brien holds an MBA from Stanford’s Graduate School of Business and a BA with Honors in Economics from Williams College.